Our Brand Love

Our company’s positioning of brand love is your families best friend with enrich nutrition “adding to the quality of life at an affordable cost” promoting strong and healthy families such that inspires true love to all generation as naturally inspired by African heritage, culture and tradition in all our activities both internal and external.

This can be seen from our products, works, presence and right down to our corporate culture. With our strong belief that they are set apart from the rest, this differentiation has been the anchor of our success.
Richmeal & brand attributes are well constructed from the point of inception as we carefully put forward at first the importance of brand positioning and differentiation, right before coming up with the name Richmeal, which was derived from our quest to champion African spirit in line with our founding mission (To enrich nourishment of life with superior products that adds to the “quality of life” at an affordable cost) And all this blend of imperatives built and forms our brand mantra “Richmeal”.

Today Richmeal is progressively growing into a household name in Africa’s biggest consumer market “Nigeria” and emerging small footprint in Ghana and gradually making plans to expand its market share within Nigeria, Ghana and West Africa.

With continuous increase in our branding activities, the Richmeal brand promises to achieve our company’s vision: (To become Global Iconic Brand Leader Inspired “Out of Africa” by 2020)